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Saturday, June 29, 2019

Local SEO For Your Business

Local SEO
Local SEO is an extension of SEO but it is focused on giving the users results that are more relevant to their current location. However, it is an incredibly effective way to boost local business.

Because SEO focuses on ranking I searches in across the nation or globally but local SEO focus on targeted local consumers or buyer who live in the same area. This is the best way to promote brand, products & services to local leads and customers.

Let me give you a good example:

If you search “Cheese” on google the SERP (Search Engine Result Page) look something like this:

The SERP give information about cheese, how it’s produced and nutrition facts. The google shows me all information related to cheese.

Now, let’s search a term which shows the location in which I am. Let’s say we search for “Cheese near me”.

The SERP now look like this:

Now google shows me the shops or brands which are near me and from where I can buy Cheese. This happens when I type in a location based query and this wouldn’t have been possible if google had no idea about where these shops are located.

So how google get the information about these brand or shops if those are not given? That is the destiny of local seo. As information about your business or brands given to google through local seo, your business show up on the result when a user keys in a location based query. When information is given to google its algorithm simply arrange them in certain order. So there is a way to make sure that your shop or brand can show up on top of the results when the consumer searches business like yours.

Top local SEO tools:

1. Google Analytics
2. Google Search Console
3. Moz
4. Google keyword planner
5. Screaming Frog

Those are the best user-friendly SEO tools for Keyword Research and other Seo works which are available in google or market.

Easy ways to improve your local SEO:

When you want to improve your local SEO ranking and customers, you need to follow some steps and activity to get that. In the Earlier years of search engine, it was easy to get local ranking but now-a-days you need to follow some rules of google algorithms and guidelines to boost your ranking also need to beat your competitors.

To improve rank for your locally business, you need to follow two major technique namely On page SEO and OFF page SEO. If you understand both rules then it is a matter of time to rank in first page of search engine.

There is some tip to improve your local SEO:

Ways of Improving Local Seo
1. Need to register in GMB(Google MY Business). As Google introduced GMB to improve local results and better serve local users. If your business have page in GMB then if local user search “something near me” and it is related to your business and near you then it will be displayed on the top of SERP. So what are you waiting for?

2. Doing keyword research. Because suitable keywords helps to search engine better understand your page and rank it locally. It also helps the users for better understand as they are on the right page as they are searching.

3. For ranking you need to get more local review. Because you get reviews then it get values in the search engine. However, in Google my business you can get reviews from local customers. To get reviews, inspire your customers for reviews by giving discounts and special offers.

In a nutshell, it can be said that to improve your local business and get rank Local SEO is important. If you follow few rules of search engine then it is no matter to get top of SERP.

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